3 Types of Content We Build

A powerful personal brand is built on three content pillars — each playing a unique role in growth and positioning.

1. Educational Content

Share insights that position you as a guide and teacher in your space.

• Frameworks and methods

• Actionable tips

• Problem-solution breakdowns

• “How I think” type videos

• Industry lessons

• Deep-dive insights
   

2. Storytelling Content

Let people connect emotionally with your journey and mindset.

• Founder stories

• Lessons from failure

• Behind-the-scenes moments

• Turning points in your career

• Client stories

• Reflections and beliefs
   

3. Authority Content

Show expertise, power, and conviction — the kind that builds credibility fast.

• Bold opinions

• Thought leadership insights

• Strategy breakdowns

• “What I’d do if I started today”

• Trend analysis

• Results or transformations